Honest Goyard St Louis Review: Where to buy, comparing sizes, worth the price tag?

Picture of Sara Sargon

Sara Sargon

A California-based handbag expert and journalist with nine years in luxury fashion. Her contributions include Vogue, InStyle, & Nylon.

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Handbag Score: 7.5/10

The Goyard St Louis Tote is a luxurious and stylish bag known for its unique canvas, timeless design, and craftsmanship.

However, it may not be suitable for those who prefer organized, structured bags. The tote’s high price tag reflects its quality and exclusivity, making it a statement piece for fashion enthusiasts.



The Goyard St Louis Tote offers a combination of luxury, style, and practicality that will have you turning heads wherever you go. In this honest review, we’ll dive deep into the world of Goyard, discussing the history, features, sizes, limited editions, and even the cons of the iconic Goyard St Louis Tote. 

Featured image courtesy of thredsstyling on IG.

The History of the Goyard St Louis Tote

From its humble beginnings as House of Martin to its transformation into Maison Goyard in 1845, Goyard has a rich and fascinating history that is often compared to its famous rival, Louis Vuitton. The mastermind behind Maison Goyard, François Goyard, was the creator of the popular Goyard Saint Louis GM tote. His son, Edmond Goyard, continued the family tradition of creating luxurious bags and accessories using the signature Goyardine canvas.

The Goyardine canvas is a unique blend of hemp, linen, and cotton, which gives it stain and water resistance, making Goyard bags and totes a popular choice among the discerning clientele. The Goyard St Louis Tote, one of their most famous creations, is completely reversible and comes with a detachable pouch, adding to its appeal.

Celebrities like Coco Chanel and Karl Lagerfeld have been spotted rocking Goyard, which only adds to the brand’s allure. The Goyard St Louis Tote offers easy access to your belongings and is perfect for casual events and running errands, making it a popular choice among the rich and famous.

The Classic Goyard St Louis Tote: Features and Sizes

The Goyard St Louis Tote features:

  • Soft and supple Goyardine canvas, giving it a unique and luxurious feel
  • Luxurious leather handles for a comfortable grip
  • Lack of structure, preventing overstuffing
  • Inability to stand up on its own

The most sought-after sizes for the Goyard St Louis Tote are PM and GM, offering versatility for different needs and tastes. The GM size is perfect for jet-setting or a weekend away, while the PM size is ideal for everyday needs. This review includes a comparison of the PM and GM sizes to guide you in determining the best fit.

Comparing PM and GM Sizes

The GM size measures:

  • 7.5″ wide
  • 12.5″ tall
  • 15.5″ long
  • Strap drop of 7.5″

This size is suitable for carrying a laptop or other larger items. I’ve carried a 16″ laptop in the GM size without any issues.

The PM size is suitable for daily use, and the GM size isn’t overwhelming for everyday use either.

Pricing and Where to Purchase

You have the option of visiting Goyard Boutiques and selecting upscale retail locations to purchase a Goyard St Louis Tote. The price for the Saint Louis PM is around $1,600, while the Saint Louis GM costs approximately $1,900, making it a luxury investment. In 2022, the price of the black Goyard St Louis PM increased by a whopping 26% compared to 2021.

Although the price tag might seem daunting, the Goyard St Louis Tote represents a valuable investment, blending style, luxury, and functionality seamlessly. Consider the following features:

  • Unparalleled craftsmanship
  • Timeless design
  • Durability
  • Versatility

With these qualities, you’ll realize that this tote bag is a sophisticated choice that will last for years to come.

Limited Editions and Unique Designs

For those who crave something genuinely unique, Goyard offers limited edition and special designs of the St Louis Tote. One such example is the Saint Louis Claire-Voie, a rare and coveted limited edition tote that comes in two sizes – PM and GM – and a variety of vibrant colors, such as green, red, orange, blue, and pink. The term “Claire-Voie” is borrowed from architecture and decorative arts, adding an air of sophistication to this exclusive tote.

Other unique Goyard St Louis Totes include:

  • Butterfly print
  • Goyard Canvas Grey
  • Traditional Goyard Chevron in black, white, and brown
  • Goyardine Saint Louis PM Black and Gold
  • Goyard Classic Black
  • Goyardine Saint Louis PM Black Monogrammed

These rare and distinctive designs are perfect for those who desire a one-of-a-kind statement piece.

Cons of the Goyard St Louis Tote

Despite its undeniable luxury and fashionability, the Goyard St Louis Tote has certain drawbacks. The bag lacks compartmentalization and structural integrity, making it less practical for those who prefer a more organized and sturdy tote.

Additionally, the straps can be uncomfortable to wear, especially when carrying heavier items. Nevertheless, the unique design and craftsmanship of the Goyard St Louis Tote still make it a desirable choice for many.

Organizing Your Goyard St Louis Tote

Utilizing a tote organizer or plastic zipper pouches can help you optimize the use of your Goyard St Louis Tote by maintaining neatness and orderliness. A tote organizer adds structure to the bag and provides compartments for items such as:

  • Pens
  • Hand sanitizer
  • Hair ties
  • Lip products
  • Wallet
  • Keys
  • Airpods

For the Goyard St Louis PM, we recommend purchasing a large beige tote organizer that complements the bag’s design and color. The use of an organizer or pouches allows for enhanced functionality of your Goyard St Louis Tote, preserving its style and elegance.

Goyard St Louis vs. Other Goyard Totes

Should you be interested in exploring other Goyard totes, consider options such as the Goyard Tote Anjou, Goyard Tote Artois, and the Goyard crossbody Belvedere. The Goyard Anjou tote, for example, is similar to the Saint Louis tote but features a leather lining, reversible design, and detachable pouch, making it a more luxurious choice. However, it comes with a higher price tag, as it is made with more leather than the Saint Louis tote.

The Goyard Artois, on the other hand, offers more structure and security with its four leather bottom corners and zip closure, while still maintaining the signature Goyardine canvas and elegant design. The choice between the Goyard St Louis, Anjou, and Artois totes ultimately depends on your personal preferences, style, and budget.

Conclusively, the Goyard St Louis Tote:

  • Unites luxury, style, and functionality
  • Has a unique design and craftsmanship
  • Lacks compartments and structure
  • Is a desirable choice for many
  • Can be compared with other Goyard totes like the Anjou and Artois to determine the best fit for your needs and preferences.

Would I Buy This Tote Bag Again?

Having owned the Goyard St Louis PM Tote , I can assert with confidence that I wouldn’t hesitate to purchase this tote bag again. In this honest review, I discussed how the bag’s timeless design, versatile functionality, and luxurious materials make it a worthy investment and how I have undoubtedly gotten my money’s worth and more from this purchase. Although I may prefer the Goyard Artois PM more (simply for the structure), but the St Louis Tote carries more things!

Despite the cons, such as the lack of compartments and structure, the Goyard St Louis Tote remains a highly sought-after and iconic bag that can elevate any outfit and make a statement wherever you go.

If you’re considering adding this tote to your collection, I wholeheartedly recommend it!


In summary, the Goyard St Louis Tote is a luxurious and timeless bag that offers a perfect blend of style, functionality, and versatility. From its rich history to its unique design and craftsmanship, this iconic tote is a statement piece that can elevate any outfit and make a lasting impression. Although it does have its downsides, such as the lack of compartments and structure, the Goyard St Louis Tote remains a highly sought-after and coveted bag among fashion enthusiasts and collectors alike. If you’re considering adding this tote to your collection, we wholeheartedly recommend it!

Frequently Asked Questions

How much is the Goyard in St Louis PM?

If you want a Goyard Saint Louis PM, the current price is $1620 USD – a 26% increase from 2021. Some say another price increase is imminent. 

Why is Goyard so hard to buy?

Goyard is a high-status, exclusive brand that has been around for 200 years. Intentionally limited in production, Goyard’s Saint Louis bags are only available at boutiques worldwide, and custom orders require an established relationship. This makes Goyard notoriously hard to buy and adds to its allure. Many opt for resale shops. 

Which is better, Goyard or Louis Vuitton?

If you’re after a statement piece with good resale value, Goyard should be your go-to. For those looking for something long-lasting and reliable, Louis Vuitton bags are a great choice. So, it really depends on what you’re looking for!

What is the difference between the Goyard St Louis PM and GM sizes?

The Goyard St Louis PM is perfect for everyday use; while the GM size provides more capacity for weekend trips or larger items such as a laptop, the GM size is a great option for travel days.

Where can I purchase a Goyard St Louis Tote?

You can pick up your very own Goyard St Louis Tote at Goyard Boutiques; if you don’t live near one, your best bet is to purchase one via a preloved boutique. 

Picture of Sara Sargon

Sara Sargon

A California-based handbag expert and journalist with nine years in luxury fashion. Her contributions include Vogue, InStyle, & Nylon.

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