The Dawn of Sabato De Sarno’s Vision
Gucci’s latest Ancora campaign marks a significant milestone in the fashion world, introducing the first collection by Sabato De Sarno. This campaign, a tribute to fashion photography, is captured through the iconic lens of David Sims. The essence of the campaign is a narrative that transcends traditional fashion boundaries, celebrating personal expression, beauty, and timeless allure.
A Story of Real Life and Authentic Women
The Ancora campaign is an homage to “real life and authentic women,” featuring a wardrobe of essential pieces crafted for everyday elegance. It spotlights five new faces – Ana, Fadia, Jiahui, Nyajuok, and Violet – representing a diverse spectrum of beauty. These models embody the campaign’s themes of sensuality, freedom, and confidence, showcasing the collection in a natural and empowering manner.
The Collection: A Fusion of Elegance and Utility
The Spring/Summer 2024 collection is a blend of elegance and everyday utility. It includes classic black blazers with sharp cuts, overcoats with glittering details, leather jackets, understated hoodies, and more. Special hero pieces like a deep wine-colored leather skirt with embossed Gucci detailing, a white backless top with multicolored jewel trim, and a cream Jackie 1961 handbag with matching trim stand out. The collection features an array of known classic Gucci bags such as patent bags with matching blazers, shorts, and skirts, accessorized by statement eyewear, jewelry, and footwear.
A Tribute to Fashion Photography
The campaign serves as a tribute to the power of fashion photography, a key element in De Sarno’s vision for Gucci. The cleanly shot visuals center on themes of timeless beauty and personal expression, reflecting De Sarno’s aim to build a new identity for Gucci.
Under Sabato De Sarno’s Creative Direction
Under Sabato De Sarno’s creative direction, the Gucci Ancora campaign is more than just a fashion statement. It’s a celebration of diversity, personal expression, and the timeless beauty of fashion.
